SingStar® supports Girls Night In to raise funds for research and prevention of women's cancers

Sydney, 5 September 2008 – Sony Computer Entertainment Australia (SCE Aust.) today announced that SingStar®, the karaoke-inspired game exclusive to PlayStation®, has joined forces with the Cancer Council’s Girls Night In for the second year running, to help raise funds for the research and prevention of women’s cancers. SCE Aust. will support the Cancer Council with a co-marketing strategy to increase awareness of the initiative and assist in broadening the reach of Girls Night In to an even larger audience.

This October, women from around the country will be called upon to host their own girls’ night in, whereby guests are asked to donate the money they would have spent on a ‘night out’ to the Cancer Council. Girls Night In is a fun and simple way to play a role in the quest to defeat women’s cancers, whilst also providing an opportunity to celebrate valued friendships.

Kendall Bascetta, Software Product Manager at SCE Aust. commented, “SingStar is a social gaming phenomenon that has found a place in well over half a million Australian homes. With such a strong following, SingStar epitomises the sense of fun and community that Girls Night In is all about.“Following the success of the partnership in 2007, we have significantly increased our support this year by directly contributing to the funding of the marketing campaign, with the aim to help Girls Night In continue to grow. Additionally, we are working with our retailers to promote Girls Night In registration in their catalogues and a small donation will be made for SingStar products purchased throughout October.”

Bringing together friends and families, SingStar has become an essential component of a great night in for many women (and men!) across the country. Now, all the SingStar fun can be enjoyed on both PlayStation®2 and PLAYSTATION®3 (PS3™), with SingStar for PS3 offering even more customisable and interactive online options for fans.

“Feedback from Girls Night In participants last year indicated that SingStar was a popular activity at girls’ night in events. Our partnership with Sony Computer Entertainment Australia was a natural fit and we are looking forward to working with them again this year,” commented Jodie Wainwright, National Event Manager for Girls Night In.

Since 2005, over 12,000 Girls Night In events have been held which have raised over $7 million. The funds raised from Girls Night In are channelled into vital women’s cancer projects including research, support services and prevention programs. To host your own girls’ night in this October, please register at www.girlsnightin.com.au

About Sony Computer Entertainment (July 2008)
About Sony Computer Entertainment Europe Ltd

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PLAYSTATION®3, PlayStation®2, PSP™ (PlayStation®Portable) and PLAYSTATION®Network software and hardware in 99 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories. Since the launch of PLAYSTATION 3 in November 2006, over 12.5 million units have been sold globally and continue to be sold at a record level. Maintaining its position as one of the most successful consumer electronic products in history, PlayStation 2 has sold over 129 million systems worldwide. Since its launch at the end of 2004, over 37.5 million PSPs have been sold globally, highlighting the importance of the portable entertainment market. With the huge increase in interest and accessibility of network applications and network gaming, over 9 million people have registered to the PLAYSTATION Network, the free-to-access interactive environment, and 160 million items have been downloaded.


About Sony Computer Entertainment Australia

Sony Computer Entertainment Australia (SCE Aust.) is responsible for the distribution, marketing, sales and network support of PLAYSTATION®3, PlayStation®2 and PSP® (PlayStation®Portable) and PLAYSTATION®Network software and hardware in Australia and New Zealand. SCE Aust. commenced trading in 1995.

More information about PlayStation products can be found at www.playstation.com.au or visit the Virtual Press Office at www.scee.presscentre.com/au

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